In away the first tour of Chicago on February by four masters of Italian wine. Brunello
di Montalcino, Chianti Classico, Nobile di Montepulciano and Conegliano
Valdobbiadene Prosecco Superiore: these four important Italian names
are at the heart of U.S. tour with the objective of enhancing the
important market of the United States.
First
in February 2010, Hilton Hotel in Chicago: this is the first leg of the
trip to America where the three big names Tuscan Brunello, Chianti
Classico and Vino Nobile di Montepulciano, along with the Conegliano
Valdobbiadene Prosecco Superiore, will unite to present the latest
vintages available on market and to encourage the attention of one of the countries reference for Italian wine. Chicago and New York will be the headquarters of tastings open to operators and the U.S. press.
The
Italian Wine Master, this is the name of the project will then move to
February 4 at the Metropolitan Pavilion in New York City. On
these two occasions more than 140 producers, representing the four
names guaranteed Italian will be the focus of tastings, presentations
of their products to a select audience of professionals and the press.
To
better address the characteristics of individual names are on the same
dates were also organized two special tasting: one entitled "Space,
diversity and complexity of Brunello, Chianti Classico and Nobile di
Montepulciano" to explain the three basic areas of the three great
Tuscan reds; the other, entitled "The evolution of Prosecco," will serve to know the characteristics of bubbles Italian excellence.
"This
is an extraordinary opportunity, yet rare - they say the leaders of
consortia - which will not be a single name to emerge, but what could
be called the" System Italy "wine that unites the four participants in
reality this great event and that is certainly to find nell'elevatissima product quality and the care and protection of production. "
In
2009 it was made in Italy as many bottles of wine purchased and
drinking in different continents, thanks to world leadership conquered
by the Italian production by overtaking against traditional French
competitors. In
2008, in fact, Italian wine exports reached a value of about 3.5
billion due largely to demand from the United States and Germany
(Source: Coldiretti).
Just the American market in the first seven months of the year showed a growth of 19.6% in quantity. As
for bottled wine in Italy is the country of reference, a clear sign
that the average American consumer still seeking quality wine (Source:
Italian Wine & Food Institute). And,
specifically, the Consortium of 4 "The Italian Wine Master" alone
account for more than 12% market share of wine exports abroad.
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