"Farmers
and producers today, with their presence, serve to justify and vision
of this transaction, which will bring about our fields three and half
million euros per month and in the large corporate market, the seed of
a unique and inimitable : our identity. "
With
these words the Minister of Agriculture and Forestry Luca Zaia
presented today in the McDonald's restaurant in Segrate, near Milan,
the operation McItaly that enriches the menus on the famous American
chain with sandwiches and salads made with certified quality products . Together with the Minister, the number of farmers participating in the initiative. Through
the Consortium for the protection, they carry on the boards of the 600
thousand customers each day cross the entrance of the McDonald's brand
products PDO and PGI identity and culture of which they are
ambassadors.
"This
agreement represents an important opportunity for Italian agriculture:
the multinational of our farmers came, with McDonald's, in the lives of
many young people. Line
McItaly - explained Zaia - showed 15 percent of total daily sales of
McDonald's; speak of about a hundred thousand sandwiches consumed. A result that goes beyond our predictions and reward our excellent food and the work of farmers. "
Among
those present today: Passavento Giuliano, president of the Consortium
Dairies Asiago Plateau, Marcello Ladina Company Medal Farm SS; Leonardo
Buratti Buratti Brothers Agricultural Company; Louis Branciforte,
farmer and owner of Sicilian artichokes Agrigel, Francesco Canada
homonymous company, John Scollo Scollo Brothers Ltd. for the Company,
Paolo Micheli, president of Parmareggio and Paolo Tosi, president of
Dairy Enhances Reggio Emilia; Paulo Jorge recruits, which produces
bacon Val Venosta.
These
are only some of the names of dozens of companies involved in the
operation McItaly which meant, among other things, the acquisition by
McDonald's of Parmigiano Reggiano for the value of 768 thousand euro;
Apple Valtellina to 208 thousand euro Asiago DOP cheese for 497 thousand euros.
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