On the way to promote the area: what future?
Conference organized by the Strada dei Vini del Piave.
Monday, January 25, 2010 Castle Roncade
Via Roma, 141 - Roncade (Tv)
Program Meeting:
9,30 - ACCREDITATION
Ore 10.00 - Institutional Greetings
Simonetta Ruby, Mayor of Roncade
Leonardo Muraro, President of the Province of Treviso
Franco Manzato, Vice President of Veneto Region
INTERVENTIONS
10:30 am - Vittorio Bellussi
President Strada dei Vini del Piave
"The interaction between individuality and territoriality"
10:50 am - Pierpaolo Penco
M.I.B. Trieste
"The brand value of a territory wine"
11.10 am - Christian Ronchin
Publisher and Editor
"The desire for a vacation emotional: the evolved values of Tourism
11.30am - Davide Gaeta
Marketing professor at the University of Verona
"The new frontiers of territorial marketing and new tourism"
Ore 11.50 - Carlo Cambi
Author of ' "Il Gambero Rozzo"
"Reading the territory through the product"
Moderator: Emanuela Bincoletto
Vice President Strada dei Vini del Piave
12.30 - BUFFET AND WINE TASTING OF PIAVE
Exhibitions - Events
The way
Arch Edoardo Venturini
The discovery of the "Cultural Landscape"
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