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Primavera del Prosecco DOCG 2010 edition |
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Held today the press conference to present the Spring of Prosecco, 2010 edition. On this occasion, were presented as the logo and name revisited recently. Present
were the President of the Province of Treviso Leonardo Muraro,
Vice-President and Councilor of Tourism Floriano Zambon, the
commissioner of agriculture of the Province of Treviso Marco
Prosdocimo, the coordinator of the Organizing Committee and Chairman
John Follador dell'Unpli Treviso and the president of Altamarca Giampiero Possamai. At
the press conference was presented the new logo chosen for the Spring
DOCG Prosecco that will draw the new image of the event in the year
which will officially become the Prosecco Superiore
Held today the press conference to present the Spring of Prosecco, 2010 edition. On this occasion, were presented as the logo and name revisited recently. Present were the President of the Province of Treviso Leonardo Muraro, Vice-President and Councilor of Tourism Floriano Zambon, the commissioner of agriculture of the Province of Treviso Marco Prosdocimo, the coordinator of the Organizing Committee and Chairman John Follador dell'Unpli Treviso and the president of Altamarca Giampiero Possamai. At the press conference was presented the new logo chosen for the Spring DOCG Prosecco that will draw the new image of the event in the year which will officially become the Prosecco Superiore "The Spring of Prosecco is also a great opportunity for local marketing, CIN I recall every opportunity. This is, in fact, an event which now has been consolidated at national level. A demonstration from the tourist value which this year changed its name and logo: 'On the hills of Conegliano and Valdobbiadene - Prosecco di Primavera DOCG': appropriate recognition to the new status of Prosecco. This restoration has the advantage of clearly identifying the area's historic production of Prosecco, a leading product not only for the territory, but overall the production made in Italy. Indeed, Prosecco is also currently the leader in U.S. markets and Asia, "said the President of the Province of Treviso, Leonardo Muraro. In his speech the Vice President of the Province of Treviso, Zambon reminded that "the Spring of Prosecco is a manifestation also important from tourism point of view. The same geographical area in Upper recognizable Mark where the event takes place, is recognized by the plan as a regional tourist areas Treviso very attractive value. The recipes should be indisputably linked to the name of local wines so that there is harmony in the communication and promotion of the territory. " "A brand new logo that interprets the birth of the Denomination of Origin Controlled and Guaranteed for Conegliano-Valdobbiadene Prosecco wine DOCG increasingly able to link the event to the area of production. - Explains the Coordinator John Follador - We have decided to start a makeover able to focus, with a few words, key concepts such as territory of historical production, wine of exceptional quality and unique welcome through landscapes and stories to tell. " "We were the first to launch an important signal: a new name that covers a geographic area more extensive. Indeed, today the name Prosecco must have an area of identification, the Conegliano-Valdobbiadene DOCG "added the provincial councilor Agriculture, Marco Prosdocimo. With the opportunity was presented to the print edition of the Journalist Award 4 Spring Prosecco DOCG, edited by the secretariat of each year as Altamarca: "Even this year - said Gianpietro Possamai, president of Altamarca and the Mountain Community of the Alps Trevigiane - The Organizing Committee has decided to recognize this contest with the best articles and news reports that relate to the territory dell'Altamarca Trevigiana with a purpose more than to communicate the specificity of a unique area suited to the production of Prosecco Superiore. The competition, reserved for Italian and foreign journalists entered the Order, to develop further action to promote the event through the Spring Prosecco Docg cognitive and communicative power of the media. The procedure for membership will be announced shortly. "
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